We’ve been leading wine tours from San Francisco to Napa and Sonoma since 2008. We’ve been through a recession, wildfires, and now a pandemic.

While Covid has changed many things in Wine Country, passion for wine runs deeper than ever. Here are five Northern-California-based wine influencers to follow in 2021. These wine lovers offer inside knowledge and highlights about wine from the around world, with emphases on Napa and Sonoma.

The Wine Guys

Instagram: @thewineguys

The Wine Guys provide poetic descriptions of the finest vintages from around the world, including Napa and Sonoma. Each Instagram post features a picture of the bottle of wine they are describing to give you a visual for future ordering and purchases. It’s easy to see why The Wine Guys have nearly 60K followers on Instagram. Here’s how they described a 2006 Cabernet Sauvignon from Napa’s Spottswoode Winery:


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Kelly Mitchell

Instagram: @kellymitchell

YouTube: youtube.com/c/TheWineSirenInsidersGuidetoWineTravel/

We love Kelly Mitchell because she’s part wine, part food and part travel. The Napa-based influencer, fondly known as #TheWireSiren, explores wine adventures around the world with colorful descriptions of her travels. On Instagram, you can count on learning something new from each post. Her YouTube videos are both educational and entertaining.



Instagram: @thebrookeblend

Website: https://www.thebrookeblend.com

Based in Healdsburg, California, Brooke has created a suite of wine-oriented content, from a website to social media to product endorsement. Once a serious runner, she now pours herself into all things wine. Her Instagram posts are personal, inspirational and educational. Wishing her lots of luck as she pursues her WSET 3 (Wine & Spirit Education Trust).


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Allison Uncorked

Instagram: @allisonuncorked

Allison is a wine lover who appeals to other like-minded oenophiles. Calling San Francisco home, Allison has an engaging style that is more friendship than about her brand. During recent shelter-in-place orders due to Covid, Allison talked about what she was doing to continue to enjoy wine. Notice how she stays personal and upbeat in this post:


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A post shared by A L L I S O N (@allisonuncorked)


Amy Lieberfarb

Instagram: @amylieberfarb

Website: http://siponthisjuice.com

Twitter: @SonomaChat

We’re giving Amy Lieberfarb two thumbs up for the variety of images she features among her Instagram posts. This is a woman who loves wine but also lives in the moment, unafraid to venture outside of those constraints. On Twitter, her @SonomaChat account has 18.7K followers. Her website, http://siponthisjuice.com, is a comprehensive Sonoma County wine guide.